In your perspective as a seller, have you ever tried to think twice about how your items are packaged? Like, take one step further in how you present your items to them right before they open it?
Odds are you don’t, which is both a shame and a lost opportunity to show off to your first-time customers especially. Believe it or not, the way you wrap your client’s order has a significant impact (check it out) on how they perceive your brand. It can go one of two ways: positive recognition that turns them into loyal customers or passive mediocrity that makes them forget who you are.
And, let’s be honest here, loyal customers are more valuable than one-time, one-purchase clients. Instead of having 200 fleeting buyers that fluctuate every month, having 100 loyal, stable buyers is more desirable. And your packaging might just be the key to get that brand recognition.
The Infamous Handshake
In every business meeting, solidifying yourself in someone’s mind is the first and most crucial step. Most people size you up through the way you speak or even how you hold yourself before opening your mouth. Many use the infamous first handshake, analyse its telltale signs through the strength of your grip, how brief or lingering your hand contact is, and if that handshake is paired with unwavering eye contact.
In the e-commerce world, your product packaging is that very handshake. And how you execute it will determine if you’ve established a good impression on your customer or not. With this thought, utilise your packaging like props are being used for the leading players on stage. Use a box that securely holds the order and flatters it to show your personality at the same time.
Added Value
What keeps your customers going back to your products and services other than the quality item you offer? The thought of getting more than their money’s worth through freebies, vouchers, and of course, excellent packaging. Freebies are one great way to show your customers you value their patronage, and it’ll even get close-lipped clients that prefer to withhold feedback to talk. After all, who doesn’t like some add-ons to their orders?
Through something as small as a free dessert, your customers can associate your company with something of higher quality and value.
Heightened Unboxing Experience
One way or another, you’ve watched an Unboxing video on YouTube if you stuck around the platform in recent years. Unboxing videos rose to fame just as e-commerce did, and when 2020 came around, almost all companies moved to online transactions, and Unboxing videos popped up everywhere. The psychology of Unboxing a package, despite knowing what’s inside, can be directly tied to opening a birthday or Christmas present as a child.
The same can be said with food packaged securely and prettily. Sure, the main focus should be that the food shouldn’t spill, even during transportation, but there’s no reason to make sure your customers feel surprised when they behold your packaging that is both secure and aesthetically pleasing. This means ditching Styrofoam and other eco-harmful choices for paper-based boxes, paper straws, and even a pair of recyclable utensils.