Food packaging can be as important as what it preserves inside of it. Other than its obvious protection from microbial contamination, and the fact that it keeps the food warm when it arrives at your doorstep, it also affects the customer’s buying habits. Psychologically, if the packaging is done well, it positively affects how customers perceive your brand. And how do you know a food box is done well? When a customer correctly identifies what is inside without having to open the container, and gets excited to see what’s inside because of the clean and aesthetic container it came with.
Are you willing to change your packaging around and enhance it to please your possible prospects? Then read on and follow out tips on how to make your packaging more attractive to them.
1. Have A Game Plan
Start by creating a sketch of what your food packaging looks like. You don’t have to be an artist to do this, and just a simple pencil and crayons can already help you visualise what you want in your brand. You can also check out your competitors and get useful information from their products by doing what they’re doing, but better. Lastly, do your market research by asking consumers what they prefer in a food box in terms of aesthetic and practicality. At the end of the day, they’re the ones you’re serving so they should have the final say.
2. Keeping It Simple
Less is more, especially when it comes to food boxes. You might think being extra can earn you brownie points, but in reality, it shies you away from potential loyal customers that want to equally enjoy the food and how it is packaged. Some customers can even decide never to order from you due to packaging that is wasteful or unnecessary, with additional plastic, cardboard, and paper napkins. Besides, if you choose to customise, it can cause a lot of money just to add something extra other than your logo and contact details.
3. The Quality of Print Matters
If customers see your prints are cheap and easily removed, it can also say the same about your company. A quality sticker or a simple stamp can be enough to evoke a good impression. Also, poor printing can make it impossible for your clients to call you if ever they need your services again.
4. Have A Unique Shape
There are thousands of restaurants and brands that are out there in the market, meaning there are thousands of people trying to get the attention of your target audience. And you should too, but other than marketing and trying to gain reputation points, what more can you do? Turn to your product and think: “How can I catch my target audience’s eye away from my competitors?”
The answer may lie in your packaging. Try to change the shape of it so it stands out from others. Bonus points if you brainstorm on how to make it practical for them. If the design is simply not just a design, but touches other attributes as well, such as reusability, versatility, or eco-friendly, it can be another kind of attractive.