If you’re apart of the food sector in Australia, chances are you’re aware of a lot of facts about the industry. One important thing to remember is the significance of the food and beverage industry (read more) which stands to be the 3rd largest in the country. To add, this sector has the value of a staggering $122 billion, made up of almost 20,000 businesses (traditional and online) and more than quarter million staff employed.
With these statistics, you ought to give importance to how your food is wrapped, especially with the rise of e-commerce and its significant effect on how businesses handle transportation of products. A lot of factors play into this, such as the mode of delivery, how secure the packaging is to prevent any spills, and—the most overlooked element—how you present your food to the customer that is both aesthetically-pleasing and practical.
This custom choice allows you more control on how you can arrange your product. As a company aiming for excellent customer service and delivery, a custom food packaging supplier is imperative. But how will you know you’re picking a reputable company? Here are signs to look out for during your hunt.
1. Prioritises Both Practicality And Aesthetics
Most of the time, companies can offer you one over the other. But who’s to say there isn’t one that gives importance to both? A good custom wrapping company that focuses on food and drinks keeps in mind that you won’t need just sturdy packaging, but your customers will also appreciate a good appearance. Their experience with your product relies heavily on these two elements that come into the packaging.
2. Gives Your Brand An Identity
The packaging doesn’t just make sure your product arrives at the customer’s doorstep without a problem, but it can also be used to make a statement. For example, if you own a café, you can use biodegradable packaging to assure your customer’s you’re environmentally friendly and conscious. This can include paper straws, biodegradable coffee stirrers, paper-based cups, and replacing plastic bags with paper.
You can also create personalised sizes of cups, pouches, food trays, and even your café logo or icon with this custom choice. This can easily help your customers identify you for a future purchase, especially if this was their first time ordering.
3. Quality Over… Anything!
Contrary to the belief of quality over quantity and vice versa, finding a custom packaging company will only work in your favour if they choose quality over anything. This means they strive to give you the best possible service above cost and other factors you’d normally consider. After all, ROI doesn’t just mean getting back the money you’ve invested into the packaging. Also, having a quality custom cover can increase ROI in terms of custom loyalty and tips.
Customers can tell if they’re being given cheap products. Although the wrapping is just one part of it, most clients associate it with the product, which ultimately impacts their perception and impression of the goods you sell.