When presenting your food brand, customers don’t just rely on how reasonably priced your food is nor how good it tastes. They also look at the aesthetic of the presentation as well as your food box. Did you know it takes them all of 7 seconds to decide to buy your product, and 90% of the decision relies heavily on the packaging? As most buyers usually decide faster when the way the product’s presentation is better, it’ll be a wise decision to invest in custom food packaging.
Ideas to Consider Following
Chinese-style Boxes
Chinese take-out is one of the pioneers of fast food and one of the leading strands of food brands to come up with practical, accessible, and economical packaging. They usually come in a sturdy craft box or cardboard meant to be recycled after use. Some use a certain origami pattern to keep the food inside warm, fresh, and tasty even after they leave the pan.
Lunchboxes
Made popular in Japan, lunchboxes are usually brought by students to school to eat during their lunch break. The container is called a bento and is usually made from durable plastic or tin that keeps the heat of the food locked inside until noon. It comes in cute, smaller divisions, with the biggest one meant for rice. The smaller partitions are usually placed with side dishes like tomato, fried vegetables, or soup, and the medium ones for the main dish. Some restaurants outside of Japan use this type to carry their home-cooked meals.
Kraft Boxes
This type is one of the cheapest and most economical to use. Kraft boxes are usually bought in bigger numbers or wholesale and are the ones you usually see in most take-out restaurants. However, these boxes can also be customised, such as placing your logo through stamping it or placing a sticker on top of the box. You can also get other colours besides its default brown.
How Are They Helpful?
1) Informal Occasions
If a client is throwing a party and worries there aren’t enough plates and utensils to go around, food boxes are one great way to (1) control the budget for food (2) give each visitor a fair share (3) avoid a whole load of dishes to wash. As a packaging company, they also offer to print out custom designs on the boxes, such as balloons and a happy birthday, or something that aligns with the theme of the party. You can make use of kraft so both parties can save on more expensive choices, like a bento box.
2) Brand Awareness
For the company, custom packing is a great way to spread brand awareness, whether it be locally or nationally. You can fine print your telephone number for other contact details the customers can use to reach out to you if ever they want to avail your services again.
3) Recycle & Reuse
All food boxes can be recycled given they are made of kraft or cardboard, but not all can be reused, except for bento. Chinese-style and kraft boxes help save the environment because they can be 100% recycled. Bentos can be washed thoroughly and used as a lunchbox for the kids or if you fancy your lunches in a safe compartment.